In this new bestselling business book, the authors cover a 20-year long project to document the best and most powerful ideas social science has accumulated in the past five decades about Influence.
Everyone wants to be an influencer. No matter their position or specialty, everyone wants to improve their ability to create wide-spread and lasting change. And yet, in spite of the fact that it’s often a person’s job to reduce costs, improve quality, or enhance the customer experience—all calling for a change in behavior—few leaders possess more than a handful of techniques for getting others to alter their behavior. Influencer changes all of this. By drawing from the skills of hundreds of successful change agents and combining them with five decades of the influence research, Influencer shares powerful principles for creating change—principles almost anyone can apply to change almost anything.
For more information, visit Influencer - The Power to Change Anything.
About the Authors
Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in corporate training and organizational performance that has taught more than two million people worldwide and worked with more than 300 of the Fortune 500 companies. www.vitalsmarts.com
In Robert Cialdini's book ground-breaking book Influence, he covers some important concepts on how to effectively persuade people to do what you want. While marketing oriented, it still presents some compelling ideas that can be translated to human resource management and change management.
One of them is social proof. Many people are followers. It isn't necessary to convince everyone in the team right off the bat. Rather, work on the upper or middle management to drive the message home to the rest. Change starts from the top and when the management buys into the program, the rest will start to follow.
Posted by: Effective Team Building | February 15, 2008 12:42 PM | Permalink to Comment