Spotlighting Companies and the People that Run them

Maui Pineapple Company, Ltd. (MPC) is a subsidiary of Maui Land & Pineapple Company Ltd, and is the USA’s largest grower, processor, and shipper of Hawaiian pineapples. MPC is the only producer of Maui-grown pineapples. The company was established in 1909, and is based in Kahului, Maui, Hawaii. It currently cultivates and processes approximately 6,000 acres of two varieties of pineapple: extra-sweet Maui Gold® and Maui Gold Organic pineapple.

The Maui Gold® brand is available only from Maui Pineapple Company and was introduced to the market by MPC in 1996. It is naturally sweet with a low acid content, a rich golden color, and a wonderfully sweet pineapple aroma. Maui Gold is sold in Hawaii and the USA mainland, in both the West Coast and Midwest markets. Maui Gold can also be purchased online in 2-packs or 6-packs and shipped 2-day Fed-Ex to your location.

The Maui Pineapple Company website shares where you can purchase Maui Gold in stores; the site also offers great pineapple tips & facts, pineapple recipes, and other company products you can purchase online, such as hats, golf accessories, and apparel. The website also gives the necessary details to enjoy the excellent and very popular Maui Gold Pineapple Tour, where you get to tour the pineapple farm, taste free pineapple, visit the Kapalua Resort, and pick your own pineapple to take home.

Maui Pineapple Company is very committed to responsible land management and stewardship. The company’s day-to-day activities are guided by three interdependent values of equity, economy, and ecology. These are drawn from the traditional Hawaiian concepts of:

• Ho‘ohanahano (conduct business with distinction as a member of a larger Maui community)
• Po‘okela (excel by providing the best service and products)
• Malama‘aina (care for and protect Maui’s agriculture and conservation lands)

Maui Pineapple Company has a commitment to develop innovative solutions to the shifting demands of a changing world by integrating agriculture, wise stewardship of natural resources, and eco-effective design principles.

Maui Land & Pineapple Company, Ltd. (ML&P) is a land holding and operating company established in 1907 and based in Maui, Hawaii. It is dedicated to agriculture, resort operation, and the creation and management of holistic communities, and owns approximately 25,000 acres on the island of Maui. The company wholly owns two principal subsidiaries: Maui Pineapple Company, Ltd., and Kapalua Land Company, Ltd., which operates the Kapalua Resort community. ML&P also owns and manages the 9,881 acre Pu`u Kukui Watershed Preserve, which is the largest private nature preserve in the state of Hawai`i.