Spotlighting Companies and the People that Run them

NextStage in a Nutshell

NextStage specializes in identifying what people will respond to and how they will respond to it. We are highly skilled at recognizing qualitative relationships (cognitive, behavioral/effective, motivational) such as

• "Visitors are losing interest on your site on this page. Here's how to fix the page to keep and increase interest."
• "Visitor satisfaction is low. Here's how to increase satisfaction."
• "We've identified x, y and z as key motivational factors for your visitors. You can address those factors by doing a, b and c."

• "How come people who search for us don't click past the first page?"
• "How come people don't use this clearly marked link?"
• "Who is really coming to our site?"

Comments on our Methods and Solutions

Joseph Carrabis is an intrepid explorer of human behavior. When he shares the wisdom he has accumulated throughout his diverse career; you can be sure I am there to learn. - Bryan Eisenberg, FutureNow, New York Times Best selling author of Waiting for Your Cat to Bark?, Call to Action: Secret Formulas to Improve Online Results and others

I trust you to keep an open mind and to be as skeptical as I was. You can trust me to give it to you the way I see it. NextStage's ideas and methods are important to website success and indeed, to marketing success. If you are involved in marketing on any level, NextStage is important to you. It can help you be a better marketer, a more successful marketer, with much higher customer satisfaction scores than you are experiencing today. - Jim Sterne, Target Marketing, Emetrics Summit Organizer, WAA Founder, Best selling author of Web Metrics: Proven Methods for Measuring Web Site Success, World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition and others

NextStage Evolution is doing things that months ago, we could not dream of … and doing them REALLY well. ‘Innovative’ is not a strong enough term for what NextStage Evolution has done to the field of Internet marketing research. The ideas are revolutionary; the implications staggering. - Dave McCullough II, Marketing Analyst, WincoID

About NextStage

• The NextStage Group of Companies provide advanced behavioral analysis solutions based on over 16 years of research and development.
• NextStage Evolution, based out of Nashua, NH, and Scotsburn, NS, is the research division of NextStage and focuses on how people interact with digital media.
• NextStage Global, based out of Toronto, Ontario, is the commercial division of NextStage. NextStage Global provides commercial products, custom software development, training and consulting services based on research conducted by NextStage Evolution. Our solutions have been used to address business problems in marketing, education and security.

• NextStage provide solutions which help our clients to better understand online customer behavior. Our tools and consulting services aid our clients in target audience determination, customization of online content to improve customer experience, persona creation tools for personalized marketing.
• Our consulting team helps clients to structure media and messaging to meet the specific needs of their audience and to better understand who their competition is targeting and how.
• We partner with our clients (marketing departments, web design teams, marketing consulting teams, etc.) to enhance the capability, functionality and performance of their e-Commerce business.

• Creative, unique and scalable solutions that can be used to enhance the value and reach of marketing campaigns,
• Explanations of what consumer behaviors and actions are driving and hindering client business
• Tools based on proprietary technology that can explain the "why" of consumer behavior
• Methodologies and tools for ensuring consistent messaging across all facets (web sites, email, marketing brochures, etc.) of a marketing campaign
• Expert consulting and training on such topics as branding, effective color usage in web sites, gender differences in marketing and other areas.

NextStage's unique tool set answers two very large questions in very minute detail

• What is the psychological makeup of people getting your marketing message?
• How much of your message are those people getting?

Our executive team

• Joseph Carrabis, CRO and Founder, has authored 22 books and 225 articles in five areas of expertise, has a patent pending and several others in the works. He has taught at local and international universities on subjects from Cultural Anthropology to Information System Design.
• Dan Sobotincic, CEO and co-Founder, has over 15 years of experience in the enterprise commercial software marketplace, co-founded several successful software companies and managed their development from inception through to acquisition.

You can find more information on Case Studies, Marketing Papers, Tools, Trainings and Research, on our NextStage Global and NextStage Evolution sites.